X files suit against advertising groups over ‘systematic illegal boycott’



X CEO Linda Yaccarino Tuesday announced that the social media platform has filed an antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA).

 In a video posted to X, Yaccarino accuses the organizations – along with GARM members CVS Health, Mars, Orsted and Unilever – of what Yaccarino calls a “systematic illegal boycott” of the platform.

The executive cites a July report from the U.S. House of Representatives Judiciary Committee titled, “GARM’s (Global Alliance for Responsible Media) Harm.”

Developing…




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