Eti Lazarian and Bruce Lee joining Disrupt 2024



Traditionally seen as private financial entities, family offices are key players in the supply of venture capital, using startup investments as a way to diversify their portfolios and engage with groundbreaking technologies.

Catch Eti Lazarian, principal of Elle Family Office, and Bruce Lee, CEO and founder of Keebeck Wealth Management, on the Builder’s Stage at TechCrunch Disrupt 2024 in San Francisco, as they discuss the future of family office investments. They’ll explore what makes a startup a compelling choice, the sectors capturing their attention — like the evolution of EV technologies — and how they’re reshaping investment strategies to align with long-term family values and market opportunities.

Eti and Bruce will also provide insight into the unique approach to risk management that sets family offices apart, balancing the pursuit of innovation with a focus on wealth preservation. Their conversation will provide a behind-the-scenes look at how family offices evaluate opportunities, what motivates them to invest, and the critical factors they prioritize when partnering with startups.

Whether you’re a founder seeking new capital sources or an investor interested in the evolving landscape, this session offers a rare opportunity to gain insights from two leaders redefining the family office investment strategy. Don’t miss out on learning how these influential investors are shaping the next wave of startup success. 

Join this engaging discussion at Disrupt 2024, set at Moscone West in San Francisco from October 28-30. Get your ticket here to join 10,000 tech leaders in this thought-provoking experience.




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