Apple isn’t giving up on its mixed reality headset the Vision Pro, according to Bloomberg’s Mark Gurman.
The company has been debating the best direction forward for the product after disappointing sales, Gurman says, but is now moving forward with two different models. One would address probably the two biggest complaints about the initial product — its weight and its $3,500 price tag.
In addition to a lighter, cheaper Vision Pro (which is easier said than done, especially with the Trump administration’s back-and-forth on tariffs), Apple is reportedly building another model that would connect to a user’s Macs allowing them to stream the content on their display and use enterprise applications.
But these are merely steps toward what Gurman describes as CEO Tim Cook’s ultimate goal: Building lightweight augmented reality glasses that someone could wear all day.
