Voodoo, a french mobile apps and games publisher, has acquired BeReal for €500 million. BeReal, which has more than 40 million active users, gained popularity during the height of the pandemic.
The acquisition comes as BeReal was struggling to grow its user base and was looking for a buyer.
“BeReal achieved incredible user loyalty and growth, showing there is a universal need to share real, unfiltered experiences with close friends,” said Alexandre Yazdi, Voodoo co-founder and CEO, in a press release. “We are very excited to bring our teams together and leverage Voodoo’s know-how and differentiated technologies to scale BeReal into the iconic social network for authenticity.”
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