How family offices can get more startup exposure, with Eti Lazarian and Bruce Lee



Family offices have gotten increasingly active in investing in startups both directly and through their VC investors. But what are they looking for?

While no two family offices are the same, this session with Elle Family Office Family Office Principle Eti Lazarian and Keebeck Wealth Management CEO & Founder Bruce Lee digs into family office investing trends and where they have been spending time in the startup ecosystem.

The sessions also dives into what kind of risk these investors are looking to take on and what makes a startup a good fit for this category of backer.

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