How to build tech that wins over customers with Rivian Wassym Bensaid



Rivian’s chief software officer Wassym Bensaid knows a thing or two about building a product from scratch in a high-stakes environment. The software and systems engineering veteran played a central role in Rivian’s recent push to drive down costs, while improving its EVs. It was a massive and existential effort that led the EV maker to rework the guts of the vehicles, including the electrical architecture and a redesigned software user interface.It wasn’t always easy. Bensaid, who has led R&D programs at Freescale and Intel and most recently held a senior engineering leadership position at Silver Spring Networks, has been in this spot before.Watch this session and learn from Bensaid what it takes to build a product from scratch, including how to navigate conflict and challenges — an essential tool for any startup founder.

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