Lessons in tackling incumbents in crowded markets every founder should know



Founders seldom have the luxury of entering a completely empty market, but what happens when the incumbents are unusually entrenched? What does it take to start a company in an industry dominated by big players and technologies that have barely changed?

Watch as Quilt Founder & CEO Paul Lambert, Fumo Materials CEO Gurinder Nagra, and RA Capital Managing Partner Brigid O’Brien discuss the trials of taking on multinational conglomerates while building hardware and preparing

for scale from the Builders Stage at TechCrunch Disrupt 2024.

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