B2B e-commerce

After raising $38M, African e-commerce startup Sabi lays off 20%, pivots to traceable exports

African B2B e-commerce startup Sabi has laid off around 20% of its workforce (~50 employees) as it pivots from its original retail-focused platform to double down on a growing business in commodity exports. The layoffs, confirmed by the company on Thursday, are part of a broader restructuring aimed at aligning resources with what it describes […]

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African B2B e-commerce startups Wasoko and MaxAB complete merger: Interview with co-CEO Daniel Yu

Two of Africa’s largest B2B e-commerce platforms, Wasoko and MaxAB, have finally completed the continent’s much-talked-about merger, TechCrunch has learned. The all-stock transaction, both companies say, marks “an evolution from B2B e-commerce companies to a multi-vertical ecosystem for Africa’s $600 billion informal retail sector.” Talks of a merger between Kenya-based Wasoko and Egypt-based MaxAB began

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Egypt’s Cartona raises $8.1M even as investors pull back from B2B e-commerce in Africa

When Egyptian B2B e-commerce platform Cartona last raised money in 2022, global and local investors were eager to invest in African startups solving the supply chain and operational challenges for retailers and suppliers in the fast-moving consumer goods (FMCG) industry. Two years on, investors aren’t as enthused anymore as the business models of such startups,

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