Threads is testing the ability for users to see how well their individual posts performed on the social network. Up until now, Threads’ “Insights” feature only showed you aggregated metrics for all of your posts. Now, the feature can show you metrics for each post.
If you’re in the test, you can sort posts by the highest or lowest number of views, likes, and replies that they received. Plus, you can see a breakdown of views and interactions by followers and non-followers for each post. You will also be able to see how many people followed you from a specific post.
Instagram head Adam Mosseri announced the change on Thursday, noting that it will help users better understand what sorts of posts are resonating with their audiences, especially now that Threads has changed its algorithm to show users more content from accounts they actually follow.
The latest change comes as Meta has been rapidly building out and updating Threads over the past few weeks, likely in response to the increasing popularity of X competitor Bluesky, which recently surpassed 20 million users.
The updates include a deeper integration with the fediverse, advanced search, custom feeds, the option to choose a default feed, AI-powered summaries of trending topics, and more.
Although Threads has a solid user base of more than 275 million monthly active users, Bluesky is catching up with Threads when it comes to daily active users. As a result, the Meta-owned social network has been working to appease users and roll out additional functionality likely in an effort to remain competitive and keep its users from moving to Bluesky.
Bluesky soared in popularity following the U.S. presidential election as X gained more of a right-wing approach, especially after Musk used the social network to campaign for President-elect Donald Trump.
