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Spotify announces an in-house creative agency, tests generative AI voiceover ads

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Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said. The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to […]

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Apple’s Spotlight Search gets better at natural language queries in iOS 18

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Even as Apple embraces AI in iOS 18, it’s working to improve users’ ability to get answers in a more traditional way: through its Spotlight Search feature. Accessed by swiping down on the middle of the Home Screen, Spotlight Search already helps iPhone users discover things on their device and on the web — the

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Android’s long-time VP of engineering Dave Burke is stepping down

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Android is losing one of its long-time engineering leads. Dave Burke, VP of engineering at Android, said on Thursday that he is stepping down from the role after 14 years. However, he is not leaving Alphabet and will be exploring “AI/bio” projects within the company. Burke was involved in pivotal projects at Android, including the

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Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

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It’s WWDC 2024 keynote time! Each year Apple kicks off its Worldwide Developers Conference with a few hours of just straight announcements, like the long-awaited Apple Intelligence and a makeover for smart AI assistant, Siri. We expected much of them to revolve around the company’s artificial intelligence ambitions (and here), and Apple didn’t disappoint. We

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Apple Watch is finally adding a feature I’ve been requesting for years

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It’s always fascinating to see what excites people during keynotes. There are the usual marquee items that make the biggest headlines; this week at WWDC 2024, that prize went to Apple Intelligence. Often, however, it’s the smaller items a presenter opts to breeze through that really fire people up. The arrival of Calculator for the

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Apple’s AI, Apple Intelligence, is boring and practical — that’s why it works

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Artificial intelligence, for all its wonders, is starting to get a bad reputation among consumers. AI chatbots are prone to hallucinate — that is, make up the answers when they don’t know how to respond, confidently presenting incorrect information as if it were a fact. Google’s AI overhaul of Search went so poorly that Google

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TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop

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After leading the social media landscape, TikTok appears to be interested in challenging Google’s dominance in search. The company confirmed to TechCrunch that it’s testing the ability for users to take or upload a photo to find similar products in TikTok Shop. The feature, which was first spotted by X user Jonah Mazano, is available

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