TikTok

TikTok comes for Google’s ad business as it starts letting advertisers target its search results page

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear […]

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TikTok launches expanded subscriptions feature for creators

TikTok announced on Monday that its redesigned “Subscription” monetization offering is rolling out to eligible creators in select regions, including Brazil, France, Germany, Spain, the U.K., Indonesia, Italy, Japan, South Korea, and the U.S. The company says it plans to expand the feature to more markets in the coming weeks. The official rollout comes as

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Snapchat tests ‘simple’ version of the app without Snap Map or Stories tab

Snapchat is rolling out a simplified version of the app to some users, the company announced on Tuesday during its Snap Partner Summit, as part of a test to make the disappearing photo app easier to use. “Simple Snapchat” declutters the app’s home screen, removing the Snap Map and Stories tabs, and consolidates its navigation

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Meta, TikTok and Snap pledge to participate in program to combat suicide and self-harm content

In an attempt to prevent suicide and self-harm content from spreading online, the nonprofit Mental Health Coalition (MHC) today announced a new program, Thrive, aimed at encouraging online platforms to share “signals” of potentially harmful material. Thrive, which counts Meta, Snap and TikTok as founding members, will provide ways for platforms to share hashes —

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TikTok’s new ‘Manage Topics’ tool gives you more control over your For You feed, here’s how to use it

TikTok is introducing a new “Manage Topics” feature that will give you more control over what you see on your For You feed, the company announced on Friday. The new feature is rolling out to users in the U.S. With the new tool, you can tailor your For You feed to show you more or

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TikTok, Warner Bros. partner to let users discover theatrical releases and stream TV shows

TikTok’s latest offering is capitalizing on the app’s ability to serve as a discovery engine for other media — something its users already take advantage of by sharing short clips of movies and TV shows. Today, the company is partnering with studios like Warner Bros. to launch a feature that lets users discover movies and

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TikTok Lite: EU closes addictive design case after TikTok commits to not bring back rewards mechanism

The European Commission has closed a Digital Services Act (DSA) investigation of a rewards feature in TikTok Lite by accepting commitments from the social media giant to permanently withdraw the feature from the EU. The TikTok Lite “task and reward” mechanism, launched in France and Spain earlier this year, lets users earn points for doing

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