Who are climate conscious consumers? Not who you’d expect, says Northwind Climate
Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize climate friendly purchases, the sort of identifiers that might be stereotypically associated with things like buying organic foods or prioritizing local businesses. “Turns out that […]
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