Commerce

MarketForce winds down its B2B e-commerce arm

Kenyan B2B e-commerce company MarketForce is winding down its B2B e-commerce business that served informal merchants (mom-and-pop stores) after a turbulent two-year period that saw it scale down operations severely. The shutdown of the B2B e-commerce arm dubbed RejaReja comes months after MarketForce withdrew the service from all its markets, including Nigeria and Kenya, save […]

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Live selling startup CommentSold uses AI to generate shoppable, social-ready clips

CommentSold, the e-commerce tech startup that provides web and video tools to online retailers, launched a new generative AI–powered tool on Wednesday that can sift through livestreamed footage and generate short product explainer videos for sellers to post to their website, app and social media platforms. The “AI ClipHero” feature creates short clips from livestreamed

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B2B marketplace The Folklore bags $3.4M seed to get brands into global stores

Amira Rasool founded The Folklore in 2018 to help fashion brands from emerging markets like Africa, Asia and The Caribbean tap into the international market. In 2022, the startup introduced The Folklore Connect, a B2B marketplace and wholesale management software for brands to sell to partner global retailers like Nordstrom, after it shifted from sourcing

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Flatpay rings up $47M to target smaller merchants with simple payment solutions

As the world waits for $65 billion payments tech giant Stripe to go public, a wave of smaller startups continues to roll into the market to pick up more payments business. In one of the latest developments, Danish company Flatpay, which builds payment solutions for small and medium physical merchants like shops, restaurants and salons,

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Consumer tech investing is still hot for Maven Ventures, securing $60M for Fund IV

When prolific venture capital firms Andreessen Horowitz and Lerer Hippeau announced in early 2024 they were pivoting away from consumer tech, it sparked a social media debate about whether there are still opportunities. Maven Ventures’ Jim Scheinman and Sara Deshpande say “yes.” And to prove it, they raised $60 million in capital commitments for a

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Big Tech’s ad transparency tools are still woeful, Mozilla research report finds

Efforts by tech giants to be more transparent about the ads they run are — at very best — still a work in progress, according to a report looking at ads transparency tools. The report comes about a half year since the European Union’s Digital Services Act (DSA) rules for larger platforms came into force,

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eBay enters trading card commercial agreement with Collectors, acquires Goldin

As eBay continues to invest in the trading card space, the e-commerce company announced Wednesday three significant commercial transactions with Collectors, the parent company of PSA (Professional Sports Authenticator), the third-party authentication and grading provider in the collectibles industry. The transactions include a trading card commercial agreement that aims to provide trading enthusiasts a seamless

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Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses

It’s easy to assume the e-commerce ship has sailed when you consider we have giant outfits like Shopify, WooCommerce and Wix dominating the sector. But the opportunity for e-commerce platforms that cater to brands remain vast and fertile, since so many smaller businesses continue foraying into the internet in the wake of the pandemic. Further

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eBay adds an AI-powered ‘shop the look’ feature to its iOS app

eBay on Tuesday launched a new generative AI-powered feature to appeal to fashion enthusiasts: a “shop the look” section within its iOS mobile app that will suggest a carousel of images and ideas, based on the customer’s shopping history. The company says its recommendations will be personalized to the end user and will evolve as

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YouTube launches new Shopping features to help creators market products and grow their earnings

YouTube announced on Tuesday that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetize older videos and more. The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space. TikTok is reportedly aiming to

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