Keychain aims to unlock a new approach to manufacturing consumer goods
Most consumer brands have become “completely disassociated” from the manufacturers who actually create their products, says Keychain CEO Oisin Hanrahan. “They don’t own anything except a brand and a set of marketing functions,” Hanrahan said. That’s what Hanrahan is trying to change with Keychain. Brands can use the website to look up different products and […]
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