ad tech

Meta’s Threads opens up ads to global advertisers

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion will allow eligible advertisers to reach Threads’s over 320 million monthly active users, and it will include access to an inventory filter to control the sensitivity level […]

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Judge rules Google illegally monopolized adtech, opening door to potential breakup 

A federal judge has found that Google violated antitrust laws by “willfully acquiring and maintaining monopoly power” in the advertising technology market, rounding out a two-year saga after the U.S. and eight states filed its initial complaints against the Alphabet-owned company. The court will set a briefing schedule and hearing date to determine appropriate remedies

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Are Google’s monopoly cases 5 years too late or 2 years too early?

Sundar Pichai, chief executive officer of Alphabet Inc., at Google’s Bay View campus in Mountain View, California, US, on Wednesday, May 1, 2024. Photographer: David Paul Morris/Bloomberg via Getty ImagesImage Credits: Getty Images Google suffered a major defeat when U.S. District Court Judge Amit Mehta found that the tech giant had acted illegally to maintain

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