Adobe Analytics

Adobe predicts AI-assisted online shopping to grow 520% during the 2025 U.S. holiday season

The U.S. holiday shopping season is expected to bring in $253.4 billion in online sales this year, up 5.3% year-over-year, according to a new report from Adobe’s e-commerce connected division, Adobe Analytics. Adobe Analytics develops its predictions by analyzing over 1 trillion visits to U.S. retail sites, encompassing 100 million SKUs across 18 product categories. […]

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US buyers spent $7.2B on the first day of Amazon’s Prime Day sales event

Consumer spend in the U.S. for the first day of Amazon Prime Day recorded 11.7% year-on-year growth according to data by Adobe Analytics. This year, Amazon is holding its Prime Day event this week across many regions. Adobe’s report noted that consumers spent $7.2 billion on the first day as compared to $6.4 billion on

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