Adobe Analytics

US buyers spent $7.2B on the first day of Amazon’s Prime Day sales event

Commerce /

Consumer spend in the U.S. for the first day of Amazon Prime Day recorded 11.7% year-on-year growth according to data by Adobe Analytics. This year, Amazon is holding its Prime Day event this week across many regions. Adobe’s report noted that consumers spent $7.2 billion on the first day as compared to $6.4 billion on

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