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Bluesky CEO Jay Graber is reshaping social media, but advertising isn’t off the table

Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn’t lock users into the choices of a billionaire CEO. But one question mark hanging over Bluesky is how the platform will eventually make money, and whether it will use the most common business […]

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Perplexity brings ads to its platform

AI / Sasandara Dilmina

AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. Ads will appear in the U.S. to start, formatted as “sponsored follow-up questions.” (E.g., “How can I use LinkedIn to enhance my job search?”) Paid media will be positioned to the side of answers, and labeled as sponsored. Brands

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Google brings ads to AI Overviews as it expands AI’s role in search

Apps / Sasandara Dilmina

Google will begin to show ads in AI Overviews, the AI-generated summaries it supplies for certain Google Search queries, and will add links to relevant web pages for some of those summaries as well. It’s also rolling out AI-organized search results pages in the U.S. this week. The increasing prominence of AI in Google’s core

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Google Lens can now answer questions about videos

AI / Sasandara Dilmina

Google is upgrading its visual search app, Lens, with the ability to answer near-real-time questions about your surroundings. English-speaking Android and iOS users with the Google app installed can now start capturing a video via Lens, and ask questions about objects of interest in the video. Lou Wang, director of product management for Lens, said

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Pinterest rolls out genAI tools for product imagery to advertisers

Commerce / Sasandara Dilmina

Image inspiration and shopping site Pinterest is the latest tech company to roll out generative AI products to its advertisers, following similar moves by Google, Amazon, and others. At its Pinterest Presents advertiser event on Tuesday, the company unveiled new features for its Pinterest Performance+ suite, which includes both automation and AI. The latter which

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Meta lets businesses create ad-embedded chatbots

Commerce / Sasandara Dilmina

At the Meta Connect 2024 developer conference in Menlo Park on Wednesday, Meta announced that it’s expanding its AI-powered business chatbots using click-to-message ads on WhatsApp and Messenger in English. Now, businesses can set up ad-embedded chatbots that talk to customers, offer support, and facilitate orders, Meta says. “From answering common customer questions to discussing

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Amazon releases a video generator — but only for ads

Enterprise / Sasandara Dilmina

Like its rival, Google, Amazon has launched an AI-powered video generator — but it’s only for advertisers at the moment, and somewhat limited in what it can do. Today at its Accelerate conference, Amazon unveiled Video generator, which turns a single product image into a few-seconds-long video clip after a few minutes of processing. In

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Amazon starts testing ads in its Rufus chatbot

AI / Sasandara Dilmina

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ads could soon start appearing in placements for Rufus users in the U.S. Ads will be shown based on Amazon search and conversational context, Amazon says, and

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