Adtech

Discord explores virtual rewards for its ad product as it prepares for a potential IPO

Apps /

Discord announced on Wednesday that it’s experimenting with a new virtual reward system aimed at encouraging more users to engage with its interactive ads. This new feature, called “Orbs,” comes on the heels of the company preparing for a potential IPO.  Users can earn Orbs by completing “Quests,” Discord’s ad format where advertisers incentivize users […]

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YouTube viewers will start seeing ads after ‘peak’ moments in videos

Media & Entertainment /

Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.” The company revealed the new ad format during its Upfront presentation on

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Mark Zuckerberg’s AI ad tool sounds like a social media nightmare

AI /

Tech executives have long talked about how AI is going to revolutionize the advertising industry. In particularly, Meta CEO Mark Zuckerberg has been quite vocal about how exactly he wants his company to lead the transformation. Speaking onstage at Stripe’s annual Sessions conference in San Francisco on Tuesday, Zuckerberg laid out his plans to automate

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Meta whistleblower Sarah Wynn-Williams says company targeted ads at teens based on their ’emotional state’

Social /

Meta whistleblower Sarah Wynn-Williams, the former Director of Global Public Policy for Facebook and author of the recently released tell-all book “Careless People,” told U.S. senators during her testimony on Wednesday that Meta actively targeted teens with advertisements based on their emotional state. This claim was first documented by Wynn-Williams in her book, which documents

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Meta lets businesses create ad-embedded chatbots

Commerce /

At the Meta Connect 2024 developer conference in Menlo Park on Wednesday, Meta announced that it’s expanding its AI-powered business chatbots using click-to-message ads on WhatsApp and Messenger in English. Now, businesses can set up ad-embedded chatbots that talk to customers, offer support, and facilitate orders, Meta says. “From answering common customer questions to discussing

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Spotify announces an in-house creative agency, tests generative AI voiceover ads

Apps /

Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said. The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to

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