At the Meta Connect 2024 developer conference in Menlo Park on Wednesday, Meta announced that it’s expanding its AI-powered business chatbots using click-to-message ads on WhatsApp and Messenger in English. Now, businesses can set up ad-embedded chatbots that talk to customers, offer support, and facilitate orders, Meta says. “From answering common customer questions to discussing […]
Meta lets businesses create ad-embedded chatbots Read More »
Like its rival, Google, Amazon has launched an AI-powered video generator — but it’s only for advertisers at the moment, and somewhat limited in what it can do. Today at its Accelerate conference, Amazon unveiled Video generator, which turns a single product image into a few-seconds-long video clip after a few minutes of processing. In
Amazon releases a video generator — but only for ads Read More »
Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ads could soon start appearing in placements for Rufus users in the U.S. Ads will be shown based on Amazon search and conversational context, Amazon says, and
Amazon starts testing ads in its Rufus chatbot Read More »
Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said. The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to
Spotify announces an in-house creative agency, tests generative AI voiceover ads Read More »
Instagram confirmed it’s testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being able to browse through more content on the app until they view the ad, according to informational text displayed in the Instagram app. The change
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Meta is rolling out an expanded set of generative AI tools for advertisers, after first announcing a set of AI features last October. Now, instead of only being able to create different backgrounds for a product image, advertisers can also request full image variations, which offer AI-inspired ideas for the overall photo, including riffs that
Meta’s AI tools for advertisers can now create full new images, not just new backgrounds Read More »
