advertising

Meta to stop selling political ads in the EU from October

Government & Policy /

In response to the European Union’s incoming regulation of political advertising, Meta said on Friday that it will stop selling and showing political ads in the EU from October. Calling the legislation’s requirements “unworkable,” the tech giant wrote in a blog post that the law, dubbed Transparency and Targeting of Political Advertising (TTPA), introduces “significant, […]

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YouTube sees a rise in ad revenue to reach nearly $10 billion

Media & Entertainment /

YouTube continues to lead in the streaming market, with advertising revenue increasing by 13% year over year, according to Alphabet, Google’s parent company, in its second-quarter earnings report released on Wednesday. This growth brings YouTube’s total ad revenue to $9.8 billion, up from $8.7 billion in the same period last year. The company slightly exceeded

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YouTube sees a rise in ad revenue to reach nearly $10B

Media & Entertainment /

YouTube continues to lead in the streaming market, with advertising revenue increasing by 13% year over year, according to Alphabet, Google’s parent company, in its second-quarter earnings report released on Wednesday. This growth brings YouTube’s total ad revenue to $9.8 billion, up from $8.7 billion in the same period last year. The company slightly exceeded

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X’s ad business improved under departing CEO Linda Yaccarino, but it’s still tough times ahead

Social /

Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with

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Bluesky feed builder Graze raises $1M, rolls out ads

Social /

Graze, a startup that lets people build and monetize custom feeds for Bluesky’s social network, has attracted new capital. Pre-seed investors, led by Betaworks and Salesforce Ventures, have invested $1 million in the company’s small team, which is working to give users control over their algorithms and social media experiences. Graze’s software, available via the

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Meta whistleblower Sarah Wynn-Williams says company targeted ads at teens based on their ’emotional state’

Social /

Meta whistleblower Sarah Wynn-Williams, the former Director of Global Public Policy for Facebook and author of the recently released tell-all book “Careless People,” told U.S. senators during her testimony on Wednesday that Meta actively targeted teens with advertisements based on their emotional state. This claim was first documented by Wynn-Williams in her book, which documents

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Spotify debuts Gen AI ads, programmatic ad buying

Apps /

Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify’s logged-in users via real-time auctions. On the latter, Spotify announced new partnerships with Google’s demand-side

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Instagram’s new ad format lets creators get paid for testimonials in comments

Apps /

Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which allows creators to get paid via written endorsements, shared as comments on the brand’s social media posts and advertisements. The new ad format is

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Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around

Media & Entertainment /

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at CES 2025 in Las Vegas. The ad exec was speaking about the company’s Monday launch of “universal ads,” a solution that lets marketers buy

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