Advertising Tech

YouTube introduces an interactive product feed for shoppable TV ads

Media & Entertainment /

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.  During its upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product […]

YouTube introduces an interactive product feed for shoppable TV ads Read More »

YouTube viewers will start seeing ads after ‘peak’ moments in videos

Media & Entertainment /

Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.” The company revealed the new ad format during its Upfront presentation on

YouTube viewers will start seeing ads after ‘peak’ moments in videos Read More »

Netflix to take on Google and Amazon by building its own ad server

Media & Entertainment /

Netflix announced during its Upfronts presentation on Wednesday that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast.  The announcement signifies a significant shake-up in the streaming giant’s advertising approach.

Netflix to take on Google and Amazon by building its own ad server Read More »