TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at CES 2025 in Las Vegas. The ad exec was speaking about the company’s Monday launch of “universal ads,” a solution that lets marketers buy […]
At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for its Ask Me Anything (AMA) Q&A sessions. The announcements come after a record fiscal quarter for Reddit. In Q3 2024, the social network reported over 100 million daily active users for the first
Reddit intros new trends tools for businesses and an AMA ad format Read More »
AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. Ads will appear in the U.S. to start, formatted as “sponsored follow-up questions.” (E.g., “How can I use LinkedIn to enhance my job search?”) Paid media will be positioned to the side of answers, and labeled as sponsored. Brands
Perplexity brings ads to its platform Read More »
Stefanos Loukakos, formerly a director at Meta’s business-focused Messenger division and, briefly, the tech giant’s blockchain org, noticed several years ago that online retailers were struggling to connect with potential shoppers. The problem, in his opinion, was that their marketing campaigns weren’t tailored enough. Merchants were sending generic social media, text, and email blasts that failed to
Connectly, now backed by Alibaba, taps AI to personalize text messages to customers Read More »
When advertising agencies create ads for clients, they don’t just make one advert, but potentially hundreds of iterations for a ream of platforms, and that can be pretty manually intensive. Creatopy, which automates ad-creation using AI, has now raised a $10 million Series A co-led by European VCs 3VC (based out of Austria) and Point
Creatopy, which automates ad creation using AI, raises a $10M Series A Read More »
We’re about four months away from TechCrunch Disrupt 2024, taking place October 28 to 30 in San Francisco! We could not bring you this world-class event without our world-class partners — some of the startup ecosystem’s leading tech companies. Why? They show up armed with their expertise, educational resources and connections. They present sessions on
Meet Brex, Google Cloud, Aerospace and more at Disrupt 2024 Read More »
On Thursday, Reddit is rolling out a new policy aimed at balancing its desire to license its content to larger tech companies, like Google, and protecting users’ privacy. The newly announced “Public Content Policy” will now join Reddit’s existing privacy policy and content policy to guide how Reddit’s data is being accessed and used by
In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content their ads appear against. The company says it will use generative AI to curate trending, brand-safe content; expand its selection of “tentpole” moments,
TikTok expands its premium ad slots despite potential US ban Read More »
