AI shopping assistant

Phia’s Phoebe Gates and Sophia Kianni talk consumer AI at Disrupt 2025

Fundraising /

Consumer AI is having its breakout moment — and few startups have captured the spotlight this year quite like Phia. The AI-powered shopping assistant has become one of 2025’s buzziest launches, not only for its vision of how Gen Z shops, but also for the powerhouse founders leading it: Phoebe Gates and Sophia Kianni. At […]

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Amazon brings its Rufus AI shopping assistant to more international markets

Commerce /

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The ecommerce giant has been widely considered to be playing catchup with its Big Tech brethren in the AI sphere, particularly against the backdrop of the generative AI hype these past couple of years. Rufus is

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