apple intelligence

Apple details how it plans to improve its AI models by privately analyzing user data

AI /

In the wake of criticism over the underwhelming performance of its AI products, especially in areas like notification summaries, Apple on Monday detailed how it is trying to improve its AI models by analyzing user data privately with the aid of synthetic data. Using an approach called “differential privacy,” the company said it would first […]

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Apple rolls out Priority Notifications as Apple Intelligence expands to EU

Apps /

Apple Intelligence, the iPhone maker’s suite of AI-powered tools and features, is gaining new features. Most notably, the company on Monday announced that Apple device owners will now be able to take advantage of Priority Notifcations, which allows Apple’s AI to highlight your most time-sensitive notifications in a new format. Other updates are coming to

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Apple faces lawsuit over Apple Intelligence delays

Hardware /

Apple has been sued in federal court over what plaintiffs allege is false advertising of several Apple Intelligence features. Filed Wednesday in U.S. District Court in San Jose, the suit seeks class-action status and damages on behalf of those who purchased Apple Intelligence-capable iPhones and other devices. Plaintiffs claim that device owners haven’t received the

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iOS 18.4 will bring Apple Intelligence-powered ‘Priority Notifications’

Apps /

Apple on Friday released its first developer beta for iOS 18.4, which adds a new “Priority Notifications” feature, powered by Apple Intelligence. The addition aims to help users manage their notifications by prioritizing important alerts and minimizing distractions from less important ones.  These priority notifications are displayed in a separate section on the phone’s Lock

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Apple’s $599 iPhone 16e adds AI, launches February 28

Hardware /

As anticipated, Apple revealed the long-awaited iPhone SE refresh Tuesday. The fourth generation device arrives three years after the last major update to the budget-minded smartphone. This one arrives with a twist, however. The SE branding has been dropped to keep the device more in line with the company’s flagships. The new iPhone 16e starts

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Alibaba confirms Apple deal bringing AI features to iPhones in China

Hardware /

Alibaba on Thursday confirmed recent reports of a partnership with Apple that’s set to bring AI features to iPhones sold in China. The deal is an important one for Apple, as iPhone sales have dropped precipitously in the world’s largest smartphone market. The handset experienced an 11% year-over-year drop in China, according to Apple’s most

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