Last week, TechCrunch paid a visit to Apple’s Austin, Texas manufacturing facilities. Since 2013, the company has built its Mac Pro desktop about 20 minutes north of downtown. The 400,000 square foot facility sits in a maze of industry parks, a quick trip south from the company’s in-progress corporate campus. In recent years, the capital […]
Inside Apple’s efforts to build a better recycling robot Read More »
With its list of Apple Design Awards finalists, Apple is celebrating indie apps and startups over bigger tech firms — including those offering AI chatbots. At a time when its App Store model has been called into question by legislators and regulators alike, Apple’s annual list of what it considers the best and most technically
After multiple delays, Apple and the Paris area transportation authority rolled out support for Paris transit passes in Apple Wallet. It means that people can now use their iPhone or Apple Watch as a Navigo pass to ride the metro, train, tram or bus. This is important news for Île-de-France Mobilités (IDFM) — the transportation
Paris transit passes now available in iPhone’s Wallet app Read More »
Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs. These include the ability to control your device with eye-tracking technology, create custom shortcuts using your voice, experience music with a haptic engine and more. The company unveiled the announcements ahead of Global Accessibility Awareness
Apple announces new accessibility features for iPhone and iPad users Read More »
Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event was all about iPads. Most of the rumors proved true: Apple introduced a new iPad Pro (with a new M4 chip), iPad Air, the Pencil
Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most Read More »
Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The two companies have developed an industry standard called “Detecting Unwanted Location Trackers.” Starting Monday, Apple is introducing the capability in iOS 17.5 and Google is
It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted against forming a union. Back in 2022, workers the Apple store in Towson, Maryland became organized the first formally recognized union at an Apple retail
Workers at a Maryland Apple store authorize strike Read More »
Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad Pro
Why Apple’s ‘Crush’ ad is so misguided Read More »
Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Apple has since apologized for the ad and canceled plans to televise it. Apple’s VP of Marketing Tor Myhren
Apple’s ‘Crush’ ad is disgusting Read More »
Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Many, including myself, had a negative and visceral reaction to this, and we should talk about why. It’s not
Apple’s ‘Crush’ ad is disgusting Read More »
