Gamified rower startup Aviron branches out into bikes
Call it a reverse Peloton. Toronto-based Aviron, best known for its connected rower, has released a stationary bike. The Fit Bike runs $2,400, though the company has taken $400 off the price right out the gate. That places the system between Peloton’s entry-level Bike ($1,500) and Bike+ ($2,500). Like Peloton, Aviron’s real play is content. […]
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