consumer goods

AI-driven manufacturing database Keychain raises $5M for European push

Brands are constantly trying to streamline how they source packaging materials and ingredient suppliers for their products in order to quickly meet consumer demand. However, even today this process can involve some laborious wandering around trade shows. Keychain is an AI-powered platform that aims to quickly connect the consumer packaged goods (CPG) industry with manufacturing […]

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Hindustan Unilever in talks to acquire Peak XV-backed Minimalist for up to $350M

Consumer goods giant Hindustan Unilever is in advanced talks to acquire four-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter. An acquisition would add to the Unilever subsidiary’s buying spree in India, where it expanded into the health and wellbeing category by acquiring Oziva and Wellbeing Nutrition

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