consumer startups

Jeff Bezos’ brother’s firm has launched a debut $100M VC fund called HIPstr

HighPost Capital, a private equity firm run by Mark Bezos, Jeff Bezos’ younger brother, and PE veteran David Moross, has launched a new venture capital arm called HIPstr. And with it, fresh capital to invest in startups. The new entity just announced its first VC fund of $100 million. HighPost Capital focuses on consumer companies and […]

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Why Tecovas sought out physical sales first despite its DTC dreams

When Paul Hedrick left his private equity career to launch Tecovas in 2015, he knew he wanted to sell the brand’s signature cowboy boots a little differently than other traditional Western wear companies. He wanted to sell the boots direct to consumers online — but unlike many other DTC brands, he wasn’t going to wait around

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