creator economy

YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying

Media & Entertainment /

YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs. However, many YouTubers have reduced their reliance on ad revenue and brand […]

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Instagram head Adam Mosseri pushes back on Mr. Beast’s AI fears, but admits society will have to adjust

AI /

Instagram head Adam Mosseri said AI will change who can be creative, as the new tools and technology will give people who couldn’t be creators before the ability to produce content at a certain quality and scale. However, he also admitted that bad actors will use the technology for “nefarious purposes” and that kids growing

Instagram head Adam Mosseri pushes back on Mr. Beast’s AI fears, but admits society will have to adjust Read More »

Instagram head Adam Mosseri pushes back on MrBeast’s AI fears, but admits society will have to adjust

Social /

Instagram head Adam Mosseri said AI will change who can be creative, as the new tools and technology will give people who couldn’t be creators before the ability to produce content at a certain quality and scale. However, he also admitted that bad actors will use the technology for “nefarious purposes” and that kids growing

Instagram head Adam Mosseri pushes back on MrBeast’s AI fears, but admits society will have to adjust Read More »

YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying

Media & Entertainment /

YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs. However, many YouTubers have reduced their reliance on ad revenue and brand

YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying Read More »

Slow Ventures cuts first check from $60M creator fund into woodworking founder

Venture /

Slow Ventures’ Creator Fund has invested $2 million into Jonthan Katz-Moses, a popular woodworking content creator with around 600,000 followers, nearly 75 million video views, and his own line of woodworking tools.  This marks the first investment for Slow’s $60 million Creator Fund since its launch in February. The fund looks to help creators launch

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YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024

Social /

YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the US GDP and supported more than 490,000 full-time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it’s not just talking about

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 Read More »

Creator Caucus launches in Congress with support from Patreon, YouTube

Media & Entertainment /

Representatives Yvette Clarke (D-NY) and Beth Van Duyne (R-TX) launched the bipartisan Congressional Creators Caucus on Thursday, which aims to support the creator economy. Though it once seemed like a pipe dream to make a living on the internet, this industry has become a reality — Oxford Economics estimates that YouTube’s ecosystem alone powered over

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Linktree rolls out a suite of monetization features for creators

Commerce /

Linktree is launching a set of new features aimed at helping creators earn more money directly from its platform. The new tools include the ability to sell courses and digital products, earn from brand-sponsored links, and build shoppable storefronts. The launch of the new monetization features will help Linktree stand out among other similar platforms

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