With the TikTok deadline to sell its U.S. operations now just two days away, a new decentralized social media app launched its beta to the public on Tuesday. Own is the latest alternative to TikTok to emerge, featuring a swipeable feed for not just short videos but also text posts and images, as well as […]
Own, a new social media app, aims to tokenize the creator economy Read More »
YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the US GDP and supported more than 490,000 full-time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it’s not just talking about
YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 Read More »
Representatives Yvette Clarke (D-NY) and Beth Van Duyne (R-TX) launched the bipartisan Congressional Creators Caucus on Thursday, which aims to support the creator economy. Though it once seemed like a pipe dream to make a living on the internet, this industry has become a reality — Oxford Economics estimates that YouTube’s ecosystem alone powered over
Creator Caucus launches in Congress with support from Patreon, YouTube Read More »
“Day 25 of starting over my whole entire life,” Raegan Lynch narrates over a short video. “Right now, I’m wandering around the city I just moved to, in a country I’d never seen, all by myself after my relationship ended, and I had to leave my old life behind.” It’s a pretty enticing hook, which
The web series is back – only this time, they’re TikToks Read More »
Linktree is launching a set of new features aimed at helping creators earn more money directly from its platform. The new tools include the ability to sell courses and digital products, earn from brand-sponsored links, and build shoppable storefronts. The launch of the new monetization features will help Linktree stand out among other similar platforms
Linktree rolls out a suite of monetization features for creators Read More »
Patreon is finally experimenting with a native livestreaming, a new feature that could attract more creators and help them earn more money. The capability is rolling out to select testers this week and will become more widely available this summer. Similar to other platforms, Patreon’s new livestream feature comes with a live chat where fans
Patreon tests a native live video feature where creators can stream 24/7 Read More »
Twitch CEO Dan Clancy published an open letter on Thursday outlining the platform’s plans for 2025, which include upcoming features, updates to the mobile experience, as well as a significant change to its monetization policy. Of note, Clancy revealed that Twitch is opening up subscriptions and “Bits,” the virtual items that viewers buy to cheer
Twitch is letting more streamers access its monetization tools Read More »
The team at early-stage VC firm Slow Ventures last week launched a $60 million fund entirely dedicated to investing in creators, with an eye towards helping them launch businesses. The idea is that the same entrepreneurial spirit and niche expertise that has helped creators build community is what would make them great founders. According to
How Slow Ventures is giving the creator economy a rebrand Read More »
Flip is a social commerce app that lets shoppers become creators. They can share honest reviews and earn cash based on engagement on the platform. As Flip competes with TikTok Shop and other platforms in a highly competitive market, it has introduced a new creator fund that offers a unique opportunity to help it stand
Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity Read More »
Substack on Thursday announced the launch of its Creator Accelerator Fund, which provides a $20 million funding guarantee aimed at helping creators grow their audience and move their paid subscribers from another subscription-based platform to Substack. The company says the fund is designed to ensure that creators will retain all of their current revenue during
