creator economy

Linktree rolls out a suite of monetization features for creators

Commerce /

Linktree is launching a set of new features aimed at helping creators earn more money directly from its platform. The new tools include the ability to sell courses and digital products, earn from brand-sponsored links, and build shoppable storefronts. The launch of the new monetization features will help Linktree stand out among other similar platforms […]

Linktree rolls out a suite of monetization features for creators Read More »

Patreon tests a native live video feature where creators can stream 24/7

Social /

Patreon is finally experimenting with a native livestreaming, a new feature that could attract more creators and help them earn more money. The capability is rolling out to select testers this week and will become more widely available this summer.  Similar to other platforms, Patreon’s new livestream feature comes with a live chat where fans

Patreon tests a native live video feature where creators can stream 24/7 Read More »

Twitch is letting more streamers access its monetization tools

Apps /

Twitch CEO Dan Clancy published an open letter on Thursday outlining the platform’s plans for 2025, which include upcoming features, updates to the mobile experience, as well as a significant change to its monetization policy.   Of note, Clancy revealed that Twitch is opening up subscriptions and “Bits,” the virtual items that viewers buy to cheer

Twitch is letting more streamers access its monetization tools Read More »

How Slow Ventures is giving the creator economy a rebrand

Startups /

The team at early-stage VC firm Slow Ventures last week launched a $60 million fund entirely dedicated to investing in creators, with an eye towards helping them launch businesses. The idea is that the same entrepreneurial spirit and niche expertise that has helped creators build community is what would make them great founders.  According to

How Slow Ventures is giving the creator economy a rebrand Read More »

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity

Apps /

Flip is a social commerce app that lets shoppers become creators. They can share honest reviews and earn cash based on engagement on the platform. As Flip competes with TikTok Shop and other platforms in a highly competitive market, it has introduced a new creator fund that offers a unique opportunity to help it stand

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity Read More »

Substack introduces a $20M funding guarantee to entice creators to migrate to its platform

Social /

Substack on Thursday announced the launch of its Creator Accelerator Fund, which provides a $20 million funding guarantee aimed at helping creators grow their audience and move their paid subscribers from another subscription-based platform to Substack. The company says the fund is designed to ensure that creators will retain all of their current revenue during

Substack introduces a $20M funding guarantee to entice creators to migrate to its platform Read More »

Livestream app Favorited, a new TikTok alternative, gets backing from a16z

Startups /

This month, drama unfolded across mainstream social media platforms like TikTok, which briefly went dark in the U.S. before a rapid return. Instagram recently faced backlash after ending its third-party fact-checking program.  At the same time, startups like Favorited are attracting attention from investors, creators, and viewers. On Wednesday, the livestream app announced its $1.3

Livestream app Favorited, a new TikTok alternative, gets backing from a16z Read More »

Spotify’s partner program for podcast hosts is now available

Apps /

Spotify announced Thursday the launch of its new “Partner Program” that lets popular podcast hosts monetize their video content. Spotify’s new program gives qualifying creators on its platform opportunities for extra income beyond just advertising revenue, such as video payouts. The program was initially announced back in November and is officially available in the U.S.,

Spotify’s partner program for podcast hosts is now available Read More »

Agentio raises $12 million from Benchmark for its YouTube ad marketplace

Startups /

Creator marketplace startup Agentio, which has built an automated platform for YouTubers to sell their ad slots to brands, has raised $12 million in Series A funding led by Benchmark with participation from returning investors Craft Ventures and AlleyCorp. With the new funding, the startup aims to scale its marketplace for YouTubers and bolster its

Agentio raises $12 million from Benchmark for its YouTube ad marketplace Read More »

Modash is flipping the influencer marketing script by connecting brands with the long tail of creators

Startups /

Estonia-based startup Modash has raised a $12 million Series A led by henQ, a Dutch VC firm that prides itself in “funding the odd ones.” And what’s odd about Modash, according to CEO Avery Schrader, is that its team “has a really strong opinion in a space that nobody really has much faith in anymore.”

Modash is flipping the influencer marketing script by connecting brands with the long tail of creators Read More »