e-commerce

True Fit leverages generative AI to help online shoppers find clothes that fit

Commerce /

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the generative AI space with “Fit Hub,” a new tool that aims to improve the way online shoppers find clothing that fits their body type. Sizing issues continue […]

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Poshmark’s ‘Promoted Closet’ tool lets sellers boost all their listings at once

Commerce /

Poshmark, the social commerce site that lets people buy and sell new and used items to each other, launched a paid marketing tool on Thursday, giving sellers the ability to promote their entire shop at once. Poshmark’s new feature, called “Promoted Closet,” uses machine learning to automatically promote individual product listings from a seller’s entire

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Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Commerce /

Pepper, the e-commerce platform for food distributors, continues to edge into Sysco and US Foods territory by giving smaller, independent distributors a technology leg up.  The company developed an ordering system specifically for independent food distributors that supports catalogs of over 100,000 items and enables these companies to launch mobile apps and websites so that

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Diddo’s new funding will bring its shoppable TV API to streaming platforms

Media & Entertainment /

Diddo is an API for streaming services and other platforms to integrate shoppable videos, enabling consumers to buy their favorite characters’ clothing and accessories directly on their screens. The company announced Wednesday that it raised $2.8 million in seed funding. Diddo was founded in late 2022 by Rishi Nair, Ryan Sullivan and Pamela Chen, and

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TikTok Shop expands its secondhand luxury fashion offering to the UK

Commerce /

TikTok Shop, TikTok’s social commerce marketplace, is launching a secondhand luxury category in the U.K., putting it in closer competition with The RealReal, Vestiaire Collective, Depop, Poshmark, and Mercari, among others. The offering has already existed in TikTok Shop U.S. for over six months. The new category allows customers in the U.K. to purchase pre-owned

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Live selling startup CommentSold uses AI to generate shoppable, social-ready clips

Commerce /

CommentSold, the e-commerce tech startup that provides web and video tools to online retailers, launched a new generative AI–powered tool on Wednesday that can sift through livestreamed footage and generate short product explainer videos for sellers to post to their website, app and social media platforms. The “AI ClipHero” feature creates short clips from livestreamed

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Amazon brings its ‘Amazon Live’ shoppable livestreams to Prime Video and Freevee

Media & Entertainment /

Amazon is trying to keep live shopping relevant with the launch of an “Amazon Live” FAST (free ad-supported TV) channel on Prime Video and Freevee. Previously only available as a feature on desktop, mobile and Fire TV, the new live channel will give customers in the U.S. more ways to engage with interactive, shoppable content.

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