iOS App Store

Apple’s newly available ‘win-back’ offers let developers reach lapsed subscribers

Following Apple’s iPhone 16 event earlier this week, the company announced to developers on Wednesday the launch of “win-back” offers, a new type of offer for auto-renewable subscriptions in App Store Connect. The company first announced this solution that allows app developers to target lapsed subscribers with specialized offers at WWDC in June. Apple explains

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Apple changes App Store rules to allow retro game emulators globally

Apple updated its App Store rules Friday to allow emulators for retro console games globally with an option for downloading titles. However, the company warned that the developers are responsible for making sure that they follow copyright rules. Android users can already access a ton of emulators to play old classics on their devices. Apple’s update

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