live commerce

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, announced on Wednesday that its annual gross merchandise volume (GMV) surpassed $2 billion this year.  The GMV milestone comes on the heels of its recent product launch: Rewards Club, a customizable loyalty program where sellers can create their own rewards for buyers to […]

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing to gain traction in the U.S. The company announced on Wednesday that its annual gross merchandise volume (GMV) in livestream sales surpassed $2 billion this