meta consent or pay

Adtech giants like Meta must give EU users real privacy choice, says EDPB

The European Data Protection Board (EDPB) has published new guidance that has major implications for adtech giants like Meta and other large platforms. Since November 2023, the owner of Facebook and Instagram has forced users in the European Union to agree to being tracked and profiled for its ad targeting business, or else pay it […]

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EU privacy body adopts view on Meta’s controversial ‘consent or pay’ tactic

Incoming guidance by an expert steering body on European Union data protection law could have major implications for Meta’s advertising business model. The European Data Protection Board (EDPB) has decided that large platforms such as Facebook and Instagram cannot force a “binary” pay or consent choice on users, Politico reported on Wednesday, citing two people

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Meta’s ‘consent or pay’ tactic must not prevail over privacy, EU rights groups warn

Nearly two dozen civil society groups and nonprofits have written an open letter to the European Data Protection Board (EDPB), urging it not to endorse a strategy used by Meta that they say is intended to bypass the EU’s privacy protections for commercial gain. The letter comes ahead of a meeting of the EDPB this

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