In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content their ads appear against. The company says it will use generative AI to curate trending, brand-safe content; expand its selection of “tentpole” moments, […]
TikTok expands its premium ad slots despite potential US ban Read More »
Users on TikTok can once again create music clips using tracks from UMG’s catalog, a list featuring some of the biggest names in music today: Taylor Swift, Billie Eilish, and Ariana Grande. That’s because, after months of fighting, the social media platform and Universal Music Group (UMG) have finally called a truce with a new
TikTok gets Tay and Billie back with new UMG content licensing deal Read More »
TikTok may be routing around the App Store to save money on commissions. According to new findings, the ByteDance-owned social video app is presenting some of its users with a link to a website for purchasing the coins used for tipping digital creators. Typically, these coins are bought via in-app purchase, which requires a 30%
Screenshots suggest TikTok is circumventing Apple App Store commissions Read More »
Twitch is officially rolling out its new TikTok-like discovery feed to all users this week, the company announced on Tuesday. The new feed, which is launching as a tab within the Twitch iOS and Android apps, allows viewers to scroll through bite-sized bits of content to discover new streamers. The official launch follows Twitch’s earlier
Twitch’s TikTok-like discovery feed is rolling out to all users Read More »
President Joe Biden signed a bill on Wednesday that could ban TikTok — for real this time. After so many false starts and stops, some creator economy founders and their clients are rolling their eyes. They’ve been through this before. “I think two years ago, this would have been devastating,” Karat Financial co-founder and co-CEO
Will a TikTok ban impact creator economy startups? Not really, founders say Read More »
As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. Snapchat launched the TikTok-like feed in late 2020 as a way to compete with the rising popularity of TikTok. The company is touting the success of its short-from video feed a
Snap says total watch time on its TikTok competitor increased more than 125% Read More »
As a TikTok ban gets closer to becoming a reality in the United States, it might be time to start thinking about other platforms to adopt early in case you need to fill the void left by the popular app, especially as recent reports have suggested that ByteDance would prefer to shut down TikTok rather
Is TikTok getting banned? Not yet, but you should explore alternatives Read More »
Social media platform TikTok says that a bill banning the app in the U.S. is “unconstitutional” and that it will fight this latest attempt to restrict its use in court. The bill in question, which President Joe Biden signed Wednesday, gives Chinese parent company ByteDance nine months to divest TikTok or face a ban on
Breaking down TikTok’s legal arguments around free speech, national security claims Read More »
On April 24, U.S. President Joe Biden signed a bill that would ban TikTok if its owner ByteDance doesn’t sell the app. The bill requires ByteDance to secure a deal within nine months, with a 90-day extension available to close it. After this deadline, the U.S. will bar app stores from listing the app. TikTok
The impact of TikTok’s ban in other countries could signal what’s ahead for the US Read More »
TikTok faces an uncertain fate in the U.S. once again. A bill including a deadline for TikTok parent company Bytedance to divest within nine months or face a ban on app stores to distribute the app in the U.S., was signed by President Joe Biden on Wednesday as part of broader legislation including military aid
TikTok ban signed into law by President Biden: How we got here, and what comes next Read More »
