VanMoof

VanMoof is back with a new custom e-bike and rebooted repair network

Dutch e-bike startup VanMoof is back two years after bankruptcy with its first model designed under new leadership. And despite past criticism that VanMoof’s over-reliance on custom parts led to the company’s downfall, the S6 sticks to the brand’s signature bespoke design.  Today, VanMoof is betting that higher quality custom parts, alongside a more robust

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How VanMoof’s new owners plan to win over its old customers

When VanMoof declared bankruptcy last year, it left around 5,000 customers who had pre-ordered e-bikes in the lurch. Now VanMoof is up and running under new management, and the company’s current owners are courting those same customers by offering them a €1,000 discount off a new bike.  It’s an audacious strategy, one that bets on

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