WhatsApp For Business

WhatsApp now allows businesses to send authentication codes to users in India

WhatsApp now allows businesses to send authentication and login codes through its API to users in India. The company confirmed that it enabled this functionality in India starting July 1. Meta introduced this ability for merchants to authenticate users in other geographies last year. However, it started allowing these types of messages from organizations in […]

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WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and raising rates for marketing messages. Meta charges businesses through four categories of messages: Marketing (offers, new products), Ulitity (order updates, account balance), authentication (one-time passwords), and

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Meta rolls out Meta Verified for WhatsApp Business users in Brazil, India, Indonesia and Colombia

Meta on Thursday said it is rolling out its Meta Verified program for WhatsApp Business users in Brazil, India, Indonesia and Colombia, and eventually to more countries. Subscription plans for this service start from $14 a month. The company is also adding more features to its messaging service for businesses, and letting companies use their

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Meta adds AI-powered features to WhatsApp Business app

Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Today, Meta announced AI-powered features for WhatsApp Business apps, such as helping with the creation of click-to-WhatsApp ads and generating responses to frequent customer messages. Mark Zuckerberg announced these

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