WhatsApp

How Techstars, Meta helped profitable LatAM startup Mercately raise a $2.6M seed

In Latin American countries like Brazil and Chile, messaging platform WhatsApp has become one of the most popular apps to buy things online. It was even the ecommerce platform of choice in the region during the pandemic. But WhatsApp is designed to be a messaging platform, not an e-commerce site. A startup called Mercately is […]

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Lux Capital made its first investment in Brazil, a $4M seed for AI fintech Magie

Brazil fintech Magie raised $4 million in a seed round led by Lux Capital, marking the firm’s first investment in Brazil. The company, which has raised $5.1 million in total, is creating an AI-powered financial assistant. The current product allows people to send money and pay bills through WhatsApp.  For cofounder Luiz Ramalho and Lux

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Mark Zuckerberg says WhatsApp has 100 million monthly active users in the U.S.

Meta CEO Mark Zuckerberg said Thursday on his channel that WhatsApp now has more than 100 million monthly active users in the U.S., a country where SMS/texts is a popular mode of communication. The announcement is the first time WhatsApp has released data about users in the U.S. The company also noted that more than

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WhatsApp introduces ‘Favorites’ for quick access to contacts and groups that matter most

WhatsApp has announced the release of a filter called “Favorites” to let you quickly find chats from the people and groups that matter most and directly connect with them over a call from the top of the calls tab. The “Favorites” filter started rolling out on Tuesday and will be available to all WhatsApp users

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WhatsApp now allows businesses to send authentication codes to users in India

WhatsApp now allows businesses to send authentication and login codes through its API to users in India. The company confirmed that it enabled this functionality in India starting July 1. Meta introduced this ability for merchants to authenticate users in other geographies last year. However, it started allowing these types of messages from organizations in

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WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and raising rates for marketing messages. Meta charges businesses through four categories of messages: Marketing (offers, new products), Ulitity (order updates, account balance), authentication (one-time passwords), and

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