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X to test using Community Notes to find the posts everyone likes

Elon Musk’s X will begin experimenting with a new way to use Community Notes, its crowdsourcing fact-checking system, to highlight well-liked posts from users with different perspectives. On Thursday, the Community Notes X account announced the launch of a pilot test where select contributors would be able to rate posts by answering questions about why […]

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Threads adds improved content performance metrics for creators

Threads is introducing enhanced metrics to help users better understand how their posts are performing and where their content is getting discovered, the company announced on Tuesday. Users can now see more detailed information in the platform’s “Insights” dashboard. When they navigate to the “Interactions” section, they will see engagement by likes, replies, quotes, and

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As X loses its CEO, daily usage is down and competition is growing

With the departure of X CEO Linda Yaccarino, which was announced Wednesday, the company that defined text-first social networking faces renewed competition. Year-over-year, the Elon Musk-owned social network has seen its daily active user base decline by roughly 10% as of the second quarter of 2025, according to new data provided by app intelligence firm

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X’s ad business improved under departing CEO Linda Yaccarino, but it’s still tough times ahead

Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with

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X takes Grok offline, changes system prompts after more antisemitic outbursts

Elon Musk’s X has taken the automated account for Grok, its AI chatbot, offline after it spent Tuesday afternoon pushing antisemitic narratives. This was not the first (nor the second) time that an incident like this has occurred. “Since being made aware of the content, xAI has taken action to ban hate speech before Grok

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Grok is being antisemitic again and also the sky is blue

Elon Musk announced this weekend that his team at xAI made improvements to their AI chatbot Grok. Days later, Grok has already gone on several blatantly antisemitic tirades such as criticizing Hollywood’s “Jewish executives” and claiming that Jews are often “spewing anti-white hate.” This isn’t exactly new behavior for Grok, an X account operated by

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Threads is nearing X’s daily app users, new data shows

Instagram Threads is close to catching up to top competitor X in terms of mobile app users, according to new data from market intelligence provider Similarweb. In June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth; X reached 132 million daily actives, as its year-over-year

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