YouTube

YouTube TV to launch genre-based subscription plans in 2026

YouTube TV is launching more than 10 genre-specific channel packages in early 2026, the Google-owned company announced on Wednesday. The move will mark the first time YouTube TV breaks up its cable-like channel bundle. The new packages will give consumers more flexibility over the content that they want to pay for. The upcoming lineup of […]

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Adobe launches content creation hub in Premiere mobile for YouTube Shorts creators

Adobe is partnering with YouTube to launch a dedicated content creation space in Premiere for iOS for YouTube Shorts creators, the company announced on Monday. The new space gives creators access to exclusive templates, transitions, and effects, along with the ability to instantly publish Shorts to their YouTube channels directly from their phones. The company

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YouTube releases its first-ever recap of videos you’ve watched

It’s that time of year when companies are rolling out their Spotify Wrapped-like end-of-year recaps, letting users revisit the content they engaged with the most. While YouTube has offered a YouTube Music recap for the past few years, the platform announced on Tuesday that it’s now launching a separate experience for videos watched on the

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YouTube is working on a feature that will fix the messy home feed

Finding a YouTube video that truly matches our interests can sometimes be a challenge. The video-sharing platform appears to have recognized this issue and is taking steps to address it with its new experimental feature, “Your Custom Feed.”  The new test aims to tackle the frustration users often face with algorithm-driven recommendations that sometimes miss

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Pew’s latest social media report shows X’s staying power in the U.S., despite competition

Threads and Bluesky still have quite a way to go to catch up with X in the U.S., according to data from Pew Research Center’s latest report released this week. The research firm asked about these smaller services for the first time and found they’re each used by just under 1 in 10 U.S. adults

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Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube

Views on sponsored videos on YouTube have risen 28% year-on-year, and the number of sponsored videos has grown by 54% year-on-year in the first half of 2025, according to a report from Tubefilter. What’s more, ad spend through creator channels has been steadily rising and is even set to outperform traditional media in some cases.

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Agentio secures $40M from Forerunner as it scales its creator marketplace beyond YouTube

Views on sponsored videos on YouTube have risen 28% year-on-year, and the number of sponsored videos has grown by 54% year-on-year in the first half of 2025, according to a report from Tubefilter. What’s more, ad spend through creator channels has been steadily rising and is even set to outperform traditional media in some cases.

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YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying

YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs. However, many YouTubers have reduced their reliance on ad revenue and brand

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YouTube TV is giving customers a $20 credit for Disney blackout

YouTube TV subscribers unhappy about going more than a week without ESPN, ABC, and other Disney networks will be getting a $20 credit that can be applied to their next billing statement. Variety first reported on the credit, and a YouTube spokesperson confirmed the news to TechCrunch. The company says the credits are rolling out

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