YouTube

Pew’s latest social media report shows X’s staying power in the U.S., despite competition

Threads and Bluesky still have quite a way to go to catch up with X in the U.S., according to data from Pew Research Center’s latest report released this week. The research firm asked about these smaller services for the first time and found they’re each used by just under 1 in 10 U.S. adults […]

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Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube

Views on sponsored videos on YouTube have risen 28% year-on-year, and the number of sponsored videos has grown by 54% year-on-year in the first half of 2025, according to a report from Tubefilter. What’s more, ad spend through creator channels has been steadily rising and is even set to outperform traditional media in some cases.

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Agentio secures $40M from Forerunner as it scales its creator marketplace beyond YouTube

Views on sponsored videos on YouTube have risen 28% year-on-year, and the number of sponsored videos has grown by 54% year-on-year in the first half of 2025, according to a report from Tubefilter. What’s more, ad spend through creator channels has been steadily rising and is even set to outperform traditional media in some cases.

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YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying

YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs. However, many YouTubers have reduced their reliance on ad revenue and brand

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YouTube TV is giving customers a $20 credit for Disney blackout

YouTube TV subscribers unhappy about going more than a week without ESPN, ABC, and other Disney networks will be getting a $20 credit that can be applied to their next billing statement. Variety first reported on the credit, and a YouTube spokesperson confirmed the news to TechCrunch. The company says the credits are rolling out

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YouTube announces ‘voluntary exit program’ for US staff

YouTube is conducting a “voluntary exit program” with severance for US-based employees, the company confirmed to TechCrunch on Wednesday. The news was first reported by Sources. YouTube CEO Neal Mohan told employees about the program via an internal memo on Wednesday. The memo also announced that the Google-owned company was reorganizing its product teams into

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YouTube looks to improve its TV app with QR codes for shopping, AI-powered upscaling

YouTube on Wednesday showed off several new updates aimed at improving its TV user interface.  Key updates include the introduction of QR codes that let you identify and shop for items in tagged videos, AI-powered upscaling, and improved search. The updates come as the platform focuses on solidifying its position in the living room. YouTube

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