YouTube

YouTube is getting rid of its Trending page and Trending Now list

YouTube is removing its Trending page and Trending Now list in favor of category-specific charts, the company announced on Thursday. With this change, YouTube is moving away from the single, all-encompassing list for trending content to now just displaying the most popular content in specific categories on YouTube Charts. The platform says the update better […]

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Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called “Google tax” has made the South Asian market more attractive to global tech firms selling online ads. In March, the Indian government scrapped its 6% levy on digital advertisements, effective

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YouTube prepares crackdown on ‘mass-produced’ and ‘repetitive’ videos, as concern over AI slop grows

YouTube is preparing to update its policies to crack down on creators’ ability to generate revenue from “inauthentic” content, including mass-produced videos and other types of repetitive content — things that have become easier to generate with the help of AI technology. On July 15, the company will update its YouTube Partner Program (YPP) Monetization

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YouTube’s mobile video editor is coming to iOS

Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android. Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project. The job postings show Google is recruiting software engineers in Bengaluru specifically to build

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YouTube adds an AI Overviews-like search results carousel

YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday. The platform is launching an AI-powered search results carousel similar to Google’s AI Overviews and is also testing conversational AI with more users. The new AI-powered search results carousel, available only to YouTube Premium

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Tubi now features content from popular YouTube channels like Mythical Kitchen and more

In a bid to broaden its content library and attract a younger demographic, Fox-owned streaming service Tubi announced on Wednesday a new program that brings content from well-known YouTubers.  The new Creators program features over 500 videos of episodic content from six YouTubers, including Rhett and Link’s company, Mythical Entertainment, among others.  By partnering with

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YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024

YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the US GDP and supported more than 490,000 full-time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it’s not just talking about

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YouTube will soon let viewers use Google Lens to search what they see while watching Shorts

YouTube announced on Thursday that it’s bringing Google Lens to YouTube Shorts in the coming weeks. With this integration, viewers will soon be able to use Google Lens to search what they see while watching Shorts. For example, if you’re watching a Short filmed in a location that you’re interested in visiting, you can select

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YouTube tops Disney and Netflix in TV viewing, Nielsen finds

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: it has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4%

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