Adtech Archives - Page 2 of 2 - GenixPlay Studios

Spotify announces an in-house creative agency, tests generative AI voiceover ads

Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said. The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to […]

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Instagram confirms test of ‘unskippable’ ads

Social / Sasandara Dilmina

Instagram confirmed it’s testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being able to browse through more content on the app until they view the ad, according to informational text displayed in the Instagram app. The change

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Meta’s AI tools for advertisers can now create full new images, not just new backgrounds

AI / Sasandara Dilmina

Meta is rolling out an expanded set of generative AI tools for advertisers, after first announcing a set of AI features last October. Now, instead of only being able to create different backgrounds for a product image, advertisers can also request full image variations, which offer AI-inspired ideas for the overall photo, including riffs that

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