creator economy

Stripe’s easy-peasy acquisition and why is Twitch still losing money?

Welcome back to another recap of Equity, TechCrunch’s flagship podcast about the business of startups. Today’s episode is packed with M&A talk, how one YouTuber succeeded at the creator economy, why Twitch is still losing money and an autonomous vehicle company that is making a comeback. First up, senior reporter Rebecca Bellan took a look […]

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Patreon introduces a gifting feature and other creator tools

Patreon, the paid membership platform for creators, announced Tuesday the release of new features designed to help creators monetize their non-paying followers and tap into new revenue streams. This includes the ability to sell individual posts, a gifting feature for fans to gift limited-time subscriptions, and promotional tools for sharing clips on social media.   The

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Twitch DJs will now have to pay music labels to play songs in livestreams

Twitch has come up with a solution for the ongoing copyright issues that DJs encounter on the platform. The company announced Thursday a new program that enables DJs to stream millions of tracks in a new DJ Category, giving them more clarity on which songs are safe to use in their streams.  The only catch

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Former Priceline execs debut Plannin, a booking platform that uses travel influencers to help plan trips

Andrew Loewen and Randy Schartner, co-founders of Hotelsbycity.com and former Priceline executives, just announced their latest project: Plannin, a global travel booking platform that empowers creators to monetize their hotel recommendations and share travel-focused content. As the creator economy continues to ramp up in value, estimated to generate $250 billion in revenue, Plannin wants to

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Linktree surpasses 50M users, rolls out its social commerce program to more creators

Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users.  The figure represents a significant uptick from the 2.7 million users the company had in 2019. The company has been growing consistently, adding nearly 10 million users (or Linkers, as Linktree calls them) in the span of just five months: In December,

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Will a TikTok ban impact creator economy startups? Not really, founders say

President Joe Biden signed a bill on Wednesday that could ban TikTok — for real this time. After so many false starts and stops, some creator economy founders and their clients are rolling their eyes. They’ve been through this before. “I think two years ago, this would have been devastating,” Karat Financial co-founder and co-CEO

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A Dungeons & Dragons actual play show is going to sell out Madison Square Garden

What does Taylor Swift have in common with a group of improv comedians pretending to be wizards? They can both sell out Madison Square Garden (… and also, their fans kind of hate Ticketmaster now). Dropout’s Dungeons & Dragons actual play show, Dimension 20, is getting pretty close to selling out a 19,000-seat venue just

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YouTube launches new Shopping features to help creators market products and grow their earnings

YouTube announced on Tuesday that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetize older videos and more. The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space. TikTok is reportedly aiming to

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