creator economy

YouTube brings its affilate program to India, partners with Walmart-owned Flipkart

Commerce /

YouTube is bringing its affiliate program to India so creators can tag products in their videos and earn referral money just ahead of the festive season. The company is partnering with Walmart-owned Flipkart and fashion and lifestyle e-commerce service Myntra, which is owned by Flipkart to open up their product catalogs to creators. The company […]

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Humanz brings its influencer marketing platform to the U.S.

Startups /

Humanz, a marketing platform for content creators and brands, has entered the U.S. market, the company announced on Thursday.  Having launched in Israel in 2017, Humanz has gained strong traction in global markets, including Europe, Latin America, South Africa, and the Middle East. Currently, Humanz works with over 300,000 content creators and has facilitated more

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Spotter launches AI tools to help YouTubers brainstorm video ideas, thumbnails and more

AI /

Spotter, the startup that provides financial solutions to content creators, announced Tuesday the launch of its new AI-powered creative suite. Dubbed Spotter Studio, the solution aims to support YouTubers throughout the creative process, such as helping them brainstorm video concepts, generate thumbnail and title ideas, plan projects, organize tasks, and collaborate with their team. Most notably,

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Mavely’s platform for everyday influencers is taking off

Commerce /

Coined as the “Everyday Influencer” platform, Mavely is a social commerce app that enables users to earn commission by sharing and recommending products from more than 1,250 brands, including Adidas, Anthropologie, Foot Locker, Lululemon, Macy’s, Nordstrom Rack, and Old Navy.  The company told TechCrunch it has now reached a gross merchandise value (GMV) run rate

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Travly lets travelers submit videos for a chance to earn a 5% commission from hotel bookings

Startups /

Travly is a new social-first discovery and hotel booking platform designed to cater to the growing number of travelers who rely on short-form video content for trip ideas.  The platform features user-generated content that provides authentic reviews of hotels instead of generic information and often outdated images. Creators who submit videos of hotels have the

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Stripe’s easy-peasy acquisition and why is Twitch still losing money?

Startups /

Welcome back to another recap of Equity, TechCrunch’s flagship podcast about the business of startups. Today’s episode is packed with M&A talk, how one YouTuber succeeded at the creator economy, why Twitch is still losing money and an autonomous vehicle company that is making a comeback. First up, senior reporter Rebecca Bellan took a look

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Patreon introduces a gifting feature and other creator tools

Apps /

Patreon, the paid membership platform for creators, announced Tuesday the release of new features designed to help creators monetize their non-paying followers and tap into new revenue streams. This includes the ability to sell individual posts, a gifting feature for fans to gift limited-time subscriptions, and promotional tools for sharing clips on social media.   The

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Twitch DJs will now have to pay music labels to play songs in livestreams

Media & Entertainment /

Twitch has come up with a solution for the ongoing copyright issues that DJs encounter on the platform. The company announced Thursday a new program that enables DJs to stream millions of tracks in a new DJ Category, giving them more clarity on which songs are safe to use in their streams.  The only catch

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Former Priceline execs debut Plannin, a booking platform that uses travel influencers to help plan trips

Startups /

Andrew Loewen and Randy Schartner, co-founders of Hotelsbycity.com and former Priceline executives, just announced their latest project: Plannin, a global travel booking platform that empowers creators to monetize their hotel recommendations and share travel-focused content. As the creator economy continues to ramp up in value, estimated to generate $250 billion in revenue, Plannin wants to

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Linktree surpasses 50M users, rolls out its social commerce program to more creators

Startups /

Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users.  The figure represents a significant uptick from the 2.7 million users the company had in 2019. The company has been growing consistently, adding nearly 10 million users (or Linkers, as Linktree calls them) in the span of just five months: In December,

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