YouTube

MrBeast says AI could threaten creators’ livelihoods, calling it ‘scary times’ for the industry

Top YouTube creator MrBeast is worried about AI’s impact on creators’ livelihoods, despite having dabbled with using the technology himself. On Monday, the creator posted his concerns on social media, where he openly wondered how AI-generated videos could affect the “millions of creators currently making content for a living.” “Scary times,” he added. MrBeast, whose […]

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YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying

YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs. However, many YouTubers have reduced their reliance on ad revenue and brand

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YouTube Music tests AI hosts that share trivia and commentary

YouTube Music is testing AI music hosts that provide relevant stories, fan trivia, and commentary about what you’re listening to, the company announced on Friday. The move comes two years after Spotify launched an AI DJ that delivers a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like. YouTube

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YouTube will reinstate accounts banned for spreading misinformation

YouTube will allow creators whose accounts were terminated for repeated violations of COVID-19 and election integrity policies to rejoin the platform, according to a letter that YouTube parent company Alphabet sent to Rep. Jim Jordan (R-OH) on Tuesday. “Reflecting the Company’s commitment to free expression, YouTube will provide an opportunity for all creators to rejoin

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Updates to Studio, YouTube Live, new gen AI tools, and everything else announced at Made on YouTube

At its annual Made on YouTube event this week, YouTube unveiled tons of new updates, features, and tools geared toward creators, including updates to YouTube Live, new ways to monetize, and more. Studio updates include “likeness” detection and lip-synced dubs, and the company is offering new AI tools for podcasters to help promote their shows.

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YouTube unveils new ways for creators to earn with brand deals, YouTube Shopping program

At its Made on YouTube event on Tuesday, the company unveiled a series of new ways for creators to earn more with brand deals and the YouTube Shopping program, which lets creators earn money by featuring and tagging products in their content. Most notably, YouTube is going to allow creators to swap out brand sponsorships

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YouTube rolls out Studio updates, ‘likeness’ detection, lip synced dubs, creator collabs and more

YouTube on Tuesday announced a suite of new features coming to YouTube Studio, the platform over 30 million creators use to manage their channels and track their analytics and revenue every month. At its Made on YouTube event, the company unveiled new and updated tools like an AI-powered chatbot for support, an inspiration tab, title

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YouTube to use AI to help podcasters promote themselves with clips and Shorts

On Tuesday, YouTube introduced new tools for podcasters at its Made on YouTube live event in New York, including new ways to turn video podcasts into clips and YouTube Shorts, and a new feature that helps create videos for audio-only podcasters. Both will be powered by AI and will roll out in the months ahead.

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