YouTube

YouTube introduces an interactive product feed for shoppable TV ads

Media & Entertainment /

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.  During its upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product […]

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YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators

Media & Entertainment /

YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to exclusively stream the NFL’s first Friday game of the 2025-2026 season. It’s also preparing to pilot

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YouTube viewers will start seeing ads after ‘peak’ moments in videos

Media & Entertainment /

Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.” The company revealed the new ad format during its Upfront presentation on

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YouTube is testing a discounted two-person Premium subscription tier

Apps /

YouTube is testing a new two-person Premium subscription plan in select countries, the company confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan. The news was first reported by Money Control. “We’re experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers,

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YouTube support affected by European power outages, too

Media & Entertainment /

YouTube’s support team is experiencing an outage, too. The company says the widespread power outages in Spain and Portugal have knocked some of YouTube’s customer support team offline, including those who offer support in related European languages. The company did not share how many employees are unable to work because of the outages, or how

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YouTube considers a daily timer for users looking to cut back on Shorts

Media & Entertainment /

YouTube is looking into potentially offering a feature that would allow users to set a daily timer to limit how long they spend on Shorts. Recent findings from the beta version of the YouTube app, first reported by Android Authority, suggest that the platform is developing a feature to help users stop the endless scrolling

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