YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday. The platform is launching an AI-powered search results carousel similar to Google’s AI Overviews and is also testing conversational AI with more users. The new AI-powered search results carousel, available only to YouTube Premium […]
YouTube adds an AI Overviews-like search results carousel Read More »
In a bid to broaden its content library and attract a younger demographic, Fox-owned streaming service Tubi announced on Wednesday a new program that brings content from well-known YouTubers. The new Creators program features over 500 videos of episodic content from six YouTubers, including Rhett and Link’s company, Mythical Entertainment, among others. By partnering with
Tubi now features content from popular YouTube channels like Mythical Kitchen and more Read More »
YouTube is updating the Shopping experience for Shorts, the company announced on Wednesday. The platform is launching new Shopping product stickers to make it easy for viewers to know that the products being used in the Short are shoppable. The new stickers could be a way for creators to increase their earnings. During its testing
YouTube launches new Shopping product stickers for Shorts Read More »
YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the US GDP and supported more than 490,000 full-time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it’s not just talking about
YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 Read More »
YouTube announced on Thursday that it’s bringing Google Lens to YouTube Shorts in the coming weeks. With this integration, viewers will soon be able to use Google Lens to search what they see while watching Shorts. For example, if you’re watching a Short filmed in a location that you’re interested in visiting, you can select
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: it has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4%
YouTube tops Disney and Netflix in TV viewing, Nielsen finds Read More »
YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. During its upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product
YouTube introduces an interactive product feed for shoppable TV ads Read More »
YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to exclusively stream the NFL’s first Friday game of the 2025-2026 season. It’s also preparing to pilot
YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators Read More »
Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.” The company revealed the new ad format during its Upfront presentation on
YouTube viewers will start seeing ads after ‘peak’ moments in videos Read More »
On YouTube, hundreds of thousands of viewers around the world are staring at an unmoving broadcast of the Sistine Chapel chimney. Occasionally, a seagull will swoop in and perch atop the roof for a few minutes. But for the most part, nothing happens. On Wednesday, the College of Cardinals started the process of picking the
The Papal ‘conclave cam’ is slow TV Read More »
