YouTube

YouTube sees a rise in ad revenue to reach nearly $10 billion

Media & Entertainment /

YouTube continues to lead in the streaming market, with advertising revenue increasing by 13% year over year, according to Alphabet, Google’s parent company, in its second-quarter earnings report released on Wednesday. This growth brings YouTube’s total ad revenue to $9.8 billion, up from $8.7 billion in the same period last year. The company slightly exceeded […]

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YouTube sees a rise in ad revenue to reach nearly $10B

Media & Entertainment /

YouTube continues to lead in the streaming market, with advertising revenue increasing by 13% year over year, according to Alphabet, Google’s parent company, in its second-quarter earnings report released on Wednesday. This growth brings YouTube’s total ad revenue to $9.8 billion, up from $8.7 billion in the same period last year. The company slightly exceeded

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YouTube Shorts is adding an image-to-video AI tool, new AI effects

Apps /

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an image-to-video AI tool and new AI effects. The image to video feature lets users turn a picture from their camera roll into a a six-second video. Users can choose from one of two prompts: “subtle movements” or “I’m

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YouTube is getting rid of its Trending page and Trending Now list

Media & Entertainment /

YouTube is removing its Trending page and Trending Now list in favor of category-specific charts, the company announced on Thursday. With this change, YouTube is moving away from the single, all-encompassing list for trending content to now just displaying the most popular content in specific categories on YouTube Charts. The platform says the update better

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Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal

AI /

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called “Google tax” has made the South Asian market more attractive to global tech firms selling online ads. In March, the Indian government scrapped its 6% levy on digital advertisements, effective

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YouTube prepares crackdown on ‘mass-produced’ and ‘repetitive’ videos, as concern over AI slop grows

Media & Entertainment /

YouTube is preparing to update its policies to crack down on creators’ ability to generate revenue from “inauthentic” content, including mass-produced videos and other types of repetitive content — things that have become easier to generate with the help of AI technology. On July 15, the company will update its YouTube Partner Program (YPP) Monetization

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YouTube’s mobile video editor is coming to iOS

Media & Entertainment /

Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android. Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project. The job postings show Google is recruiting software engineers in Bengaluru specifically to build

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YouTube adds an AI Overviews-like search results carousel

Apps /

YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday. The platform is launching an AI-powered search results carousel similar to Google’s AI Overviews and is also testing conversational AI with more users. The new AI-powered search results carousel, available only to YouTube Premium

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Tubi now features content from popular YouTube channels like Mythical Kitchen and more

Media & Entertainment /

In a bid to broaden its content library and attract a younger demographic, Fox-owned streaming service Tubi announced on Wednesday a new program that brings content from well-known YouTubers.  The new Creators program features over 500 videos of episodic content from six YouTubers, including Rhett and Link’s company, Mythical Entertainment, among others.  By partnering with

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