YouTube

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024

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YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the US GDP and supported more than 490,000 full-time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it’s not just talking about […]

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YouTube will soon let viewers use Google Lens to search what they see while watching Shorts

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YouTube announced on Thursday that it’s bringing Google Lens to YouTube Shorts in the coming weeks. With this integration, viewers will soon be able to use Google Lens to search what they see while watching Shorts. For example, if you’re watching a Short filmed in a location that you’re interested in visiting, you can select

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YouTube tops Disney and Netflix in TV viewing, Nielsen finds

Media & Entertainment /

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: it has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4%

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YouTube introduces an interactive product feed for shoppable TV ads

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YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.  During its upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product

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YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators

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YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to exclusively stream the NFL’s first Friday game of the 2025-2026 season. It’s also preparing to pilot

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YouTube viewers will start seeing ads after ‘peak’ moments in videos

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Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.” The company revealed the new ad format during its Upfront presentation on

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YouTube is testing a discounted two-person Premium subscription tier

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YouTube is testing a new two-person Premium subscription plan in select countries, the company confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan. The news was first reported by Money Control. “We’re experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers,

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YouTube support affected by European power outages, too

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YouTube’s support team is experiencing an outage, too. The company says the widespread power outages in Spain and Portugal have knocked some of YouTube’s customer support team offline, including those who offer support in related European languages. The company did not share how many employees are unable to work because of the outages, or how

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